Building Your Coaching Business – Information Marketing – Lots of Clients

Here’s an answer to most of the problems experienced by coaches who are struggling to get more clients. Turn “no clients” or “few clients” into 20% to 70% of the people you touch giving you an appointment.

I do a lot of conference calls with struggling coaches. Here are the struggles that most coaches experience:

Typical Problems Experienced By Coaches

  • Can’t reach the decision maker – get sidetracked to HR and HR puts you in with ALL of the other coaches, consultants, trainers….you are a commodity in their view.
  • Can’t get the decision maker’s attention
  • When you do get to the decision maker, and they even seem somewhat interested, the bottom line statement is “Don’t have time,” “can’t afford that right now,” “I’ve got to keep my nose to the grindstone.”
  • Sending out pre-approach letters, but not getting any response.
  • Cold calling but not getting through, not getting returned calls from voice mail.

Do any of these sound familiar?

One Solution to That Problem

Here’s something that has been working extremely well with coaches I’ve worked with. Some have said they get 20% to 70% appointment setting rates when using this approach.

The first thing to note is to “stop selling” and “start helping.” Be an unlimited resource for everyone you touch, even if you touch them only once. You will become known as THE expert in that field, in your region.

First identify, your target market, if you haven’t already. Make that a narrow niche market. Even if you believe you can help the world, pick a narrow market for this approach and target the messages directly at them.

Send a letter to your target market that mentions that you’ve had significant results in ________ [name the target market], and then define a value statement around that. That means that you will indicate just how much impact you may have made on some people, or companies within that target market. Then tell them that you’d like to share some ideas that have worked with others like them, and will be sending them over the next few weeks.

Then, over 3-5 weeks, send them a printed article each week targeted to a specific problem in that industry. If you have been writing articles in an ezine, then you might also send them to that article online. It adds credibility when you can show that you are published, expert author.

At the end of 3-5 weeks, send a letter asking them how much value they got from your articles, and that you’d like to call some time to ask what they got from the article.

When you call, get them telling you just how much help that was. Ask them to put that into dollars and cents, or time saved. If they got any value at all, ask if you can set down with them over coffee to hear more about their business….

Notice, that at no time did I indicate I have anything to sell. This was all about helping them achieve their goals, and freely sharing information. The doors will be open…unless you go into the “sales” mode, at which time the door will slam in your face.

You have an appointment. Keep that appointment on “exploring their business” not on “selling.” This should get you setting down with 20% or more of your target audience.

What happens if you don’t get the appointment, but they did feel they had gotten some good information. Then ask if they’d like to continue receiving that kind of information. Add them to your newsletter, or email list for ongoing information. Many will find additional value from those emails. You will have another chance.

Upcoming articles:

  • We’ll discuss what to do and say in that meeting.
  • How to use that same approach, information marketing, in networking.

Online Marketing Options and Building Your Online Business – Information Overload, Don’t Get Lost!

Many sleepless nights information overload – I can remember when I first turned on the computer and started my search to learn more about starting an online business. Many nights staying up to 3 or 4 in the morning wondering if I had just uncovered the next best product to sell or the next best marketing program to help me generate leads and eventually drive more traffic to this new business. I had lost many nights of sleep because every click of the mouse uncovered another product or opportunity and I began to get overloaded with information to the point of nausea.

Searching for the right product to get started – I was looking for the perfect business opportunity searching page after page reading and hoping that this was the product to help me get started. Being a single parent with little to no extra time many companies claimed their product was the best opportunity to secure a solid financial future for me and my family (two daughter’s). That their product would enable me to spend more time with my daughter’s and change my life forever. I began to get frustrated and lost in my search.

What I learned during my late night searches and what I can share with all of the other online business opportunity seekers – I had to reflect back to my previous career as a PGA professional to find answers to my questions. When searching for an online business product or marketing program it’s like buying golf clubs for the first time. They have so many club brands available and sell golf clubs at so many locations that the question is not what are the best golf clubs or where to buy the golf clubs. As in golf, the online business opportunity is similar because their are so many online MLM products offered and so many distributors to buy them from it can be extremely confusing. Everyone claims to have the best marketing program to market the products you eventually develop a sense of insanity. Ask yourself one question. Does someone really just buy a product or do they buy a product from someone they know and trust? Brand yourself and others will buy any and all the products you have to offer. I realized this when members of the golf club would spend a little more money and purchase the clubs from me instead of a wholesale outlet. The reason is they had developed a relationship with me and trusted me. I had branded myself and had the knowledge and experience to assist them throughout their purchase of their new clubs. Many marketing programs offered do not allow you to brand yourself but someone else. Make sure you buy a marketing program that allows you to brand yourself. Partner up with someone that you can relate to thus improving your chances of success in developing your online business. Best of luck!

Scam or Review You Can Trust? Searching for Real Home-Based Business Information

When you want to buy a book online, you try to find a seller with 100% positive reviews, but when you research options your for home-based business, you are almost certain to encounter some contradictions. A home-based business opportunity leading one person to make hundreds of thousands of dollars is condemned by someone else as a scam. How can you decide who is worth believing? Maybe you decide to check a reputable sounding website that promises to review home-based businesses and reveal which ones are scams. But is this comparison website itself a scam or review that should command your attention? With all the competing and conflicting reviews out on the web today, it is difficult to sort out which ones can be believed.

What makes these so-called reviews so tricky is that they may even recommend more than one thing. While it may seem that not favoring just one means the reviews are impartial, the real reason may be that whoever is sponsoring the website or writing the review is involved in several different affiliate or multi-level marketing programs. It is common for people to be in several programs at once, so if they are featuring several of their own, whatever one you choose will be profitable for that person.

Even seemingly informative articles can be slanted, while claiming to be a review. There may be some valuable information contained in the article, but when it comes down to it, should you believe that the author can really offer a superior alternative? Probably not–at least not right away.

Reviews, scam websites, and articles are all used in the attempt to steer people away from certain programs to competing opportunities. If you want to find information and opinions in reviews that will be helpful, keep digging and getting many perspectives on the options you are considering. If you are looking to be 100% certain that you can trust a review, give up now. There will inevitably be people contradicting one another. Even so, you can glean insights and begin to discover who is being more honest.

You may seldom, if ever find a truly unbiased review. But by continuing to read more reviews and by investigating the people writing the reviews and recommending their particular business opportunity, the picture will become clearer. You still must decide which opportunity to pursue and take a risk. Yet doing a thorough job of discerning whether the information you researched was a scam or review will help give you confidence that you have made the best choice. The more confident you are in your choice, the greater your potential for success with your legitimate home-based business.

Cisco Data Center Security: Taking the Next Step in Business Information Safety

As technology has advanced, information can be found everywhere as it travels fast and in various mediums. People manage a large majority of their personal data online. Companies must provide Internet conveniences which were not always a part of doing business. Every company has a web site, handles web transactions, stores large amounts of customer information, and relies on many forms of technology to operate successfully each day. With these business advances comes the increasing responsibility of meeting customer demands and keeping their trust. A secure data center is growing in importance as companies process larger amounts of information. Network hardware providers such as Cisco have recognized this growing need. Products are being continually updated to match the security requirements of these business systems.

The new technology age has also unearthed complications along with the many benefits people utilize through doing business online. Viruses are a threat to every desktop, server, and business computer system. They can take down the entire system in a matter of minutes causing loss of information as well as security breaches. Hackers are constantly trying to gain access into business systems to obtain personal customer information such as financial information. System obtrusions can result in customer identify theft or access to sensitive company information. Cisco data center security helps companies prevent attacks from viruses, firewall obtrusions, and other threats. Many offered products provide multiple features designed to reduce the chances of customer data being compromised.

How Has Cisco Enhanced Network Safety?

The business data center has become a prime objective for individuals who desire to gain or destroy sensitive information. Cisco has integrated many solutions to attempt reduce the risk of a system being attacked. The key is a more counteractive systems approach where threats are controlled, data loss is prevented, and compliance standards are easier to meet. Their solutions are designed to allow for faster deployment of data center technologies while at the same time not compromising threat detection or enforcement of company policies.

Many providers are improving their products to accomplish these same goals. Cisco has included full network visibility, easier policy management, and proactive protection methods. Their Security Intelligence Operations include a firewall, methods for preventing intruders, securing content, and central management of policies. To avoid information reaching the wrong hands when being passed between multiple sites, they have added what is called data leakage protection. Services assist in preventing loss over the Internet as well as protection of backup storage devices. Cisco data center security services also offer further protection of consumer credit card information. Designs are PCI compliant and solutions ensure all connections are secure.

Data security should be a goal of every company. Cisco has many products designed to increase the safety of every piece of data passing through a network. Of course, they are not the only provider stepping up to the challenges of innovative technology. Any company wanting to increase the reliability of their system should always weigh the advantages of each available component on the market. Data loss prevention, intrusion reduction, and policy enforcement must be deciding factors when selecting these components.